New #logo #brandidentity and #businesscard for Joe Princen @jpsguideservice 

Joe is a professional #fishing guide in the #pacificnorthwest providing his clients a fun and inspiring fishing experience as they journey down #olympicpeninsula rivers for #salmonand #steelhead.

Joe needed a new logo that featured elements that people identified Washington state and fishing with. This included the Seattle Space Needle, Mt. Rainier and big Wild Steelhead. 

So I designed unique looking steelhead from others that I have done and created a view from the forest back to Seattle and iconic Mt Rainier in two different settings. One scene represents an evening sunset and a morning sunrise and the other features a late evening and an early morning scene. The different color steelhead both symbolize aspects of success and are always moving forward ahead of the wave, meaning that no matter what may come, Joe in his adventures will always be moving forward. 

I’m very thankful for his business and wish him much success out on the river of life.
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